An Analysis of a Visual Argument Using Images

When I look at the case that Groarke (and others) have made for visual argument, I understand why they are minded to claim that there are visual arguments, for it certainly seems plausible to say that pictures or images can sometimes be persuasive, can sometimes—not always but sometimes--have argumentative force. In spite of that seeming plausibility, I believe there are good reasons to resist this extension.

? an oral presentation of your visual argument and rhetorical analysis

2. Visual argument depends on verbal argument. The practice of argumentation as we have it today has developed largely out of verbal argument: whether spoken or written. The apparatus that surrounds it (the notions of premise, conclusion, enthymeme, missing premise, internal argument objection, criticism) all are verbal in character. (They may be adapted to visual but that is another matter.) And I incline to think that the ability to mount a visual /argument depends on their being a practice of verbal argument—not vice versa.

Constructing Your Own Visual Argument

Birdsell, David. S., and Leo Groarke. “Toward a Theory of Visual Argument.” I would have to say visual argument is a way of telling someone something with a visual showing a side of the story. Advertising is a great example of this. For example, a deodorant product could be shown on a TV screen saying that it is the best working product meant to deodorize. On the other hand, it actually only has a good scent but quits working. This can produce an argument

Examining Visual Arguments: A Definition Claim

Visual argument is a way of presenting a certain idea or theme without the use of words. An example of visual argument could be for cigarette advertisments in magazines. Many times, the companies will use sex appeal in order to encourage someone to buy their brand. Another example could be cosmetics. Many companies will show commercials of celebrities using that company’s product. In doing so, they hope that the viewer will use that product, also. Visual argument is used by many companies for advertising purposes.


Visual argument is advertising, comics, or anything of that sort used to draw the audiences in. There is visual advertising all around us. A lot of the arguments I see generally deal with alcohol and cigarettes, sex appeal is used for both of them. Seeing that we are all human sex appeal will generally get us to turn our heads and read what the advertisement has to say. When the elections started there were a ton of visual arguments dealing with Bush and Kerry. They were usually divided in half and one side would carry on for Bush and one side for Kerry. Visual arguments are all around us asking us which side or which product we should use.Visual arguments, in my opinion, are far more effective than written arguments because they excite the eye and leave no work for the imagination. They can relate to sexual appeal, hunger appeal, or the appeal to be “cool.” These can be displayed everywhere, from billboards to bus stops, to magazines to electronic devices, everyone sees visual arguments daily. For example, many ads add beautiful women to their product to essentially show that if they use their product, they will have or look like beautiful women. Another example is when charities put pictures of distraught children on their advertisements to add Pathos, or emotional appeal, to want to donate to help children with cleft pallet or bald children with leukemia. These pictures can easily intrigue people to give into the advertisements and I think they are a very efficient way of persuasion.