Being an analyst and also being a user I have tried to figure out all the aspects which work behind the psychology of purchasing. And after this I have realised that they are still governed by some ineffable features.
The psychology of purchasing behavior
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the psychology of purchasing and selling
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HE PSYCHOLOGY OF PURCHASING l ns.
The psychology of purchasing desserts is changing, Ms Harvey explained. “We know that there is a barrier to frequency of purchase when it comes to desserts that are perceived to be unhealthy. People are eating more yoghurt as a healthy alternative to puddings and in fact take it round to friends for dinner over wine.”
Price formatting is VERY important to the psychology of purchasing