Conducting Primary Research (Source: Purdue University, 2006)

Disputing the consensus of researchers in your field can be a challenging yet rewarding task. Writers often conduct primary research simply to dispute the conclusion of a previous study or challenge a consensus in their discipline. Two approaches will help you invalidate pre-existing research. First, you can duplicate a pre-existing study and perform it yourself in anticipation of obtaining different results from the original study. Second, you can design a study that tests the same research question through new methods. If your research yields contrasting conclusion, you can cast doubt on previously accepted beliefs that were supported from the previous research.

Below are some essential factors to consider when conducting primary market research:

Conducting primary research is a useful skill to acquire as it can greatly supplement your research in secondary sources, such as journals, magazines, or books. You can also use it as the focus of your writing project. Primary research is an excellent skill to learn as it can be useful in a variety of settings including business, personal, and academic.

How to Conduct Primary Market Research - Outsource2india

Consider the following questions when beginning to think about conducting primary research: In contrast, primary research requires the researcher to collect data that is not readily accessible. If you have ever conducted an interview, written down an observation, or distributed a questionnaire, you have conducted primary research. In some cases, primary research might involve the collection of data that is already published and made available for the public. For example, a criminal justice project might call for the collection of data from the Uniform Crime Report to describe crime trends. Performing original analysis on pre-existing data also qualifies as primary research.

EDU4: Conducting Primary Research - Perry Service Learning

In contrast, primary research requires the researcher to collect data that is not readily accessible. If you have ever conducted an interview, written down an observation, or distributed a questionnaire, you have conducted primary research. In some cases, primary research might involve the collection of data that is already published and made available for the public. For example, a criminal justice project might call for the collection of data from the Uniform Crime Report to describe crime trends. Performing original analysis on pre-existing data also qualifies as primary research.

How can one conduct primary research? - Quora


Although a professional research company can perform primary market research, it is cheaper for a business to conduct its own study. The cost of paying a professional company usually ranges anywhere from $3,000 to $25,000, depending on the type of research performed. In most cases, a business can perform the research itself for significantly less. There are three ways to conduct primary market research: surveys and questionnaires, interviews, and focus groups.Researchers have a countless number of tools and methods at their disposal when they are conducting primary research. Fortunately there are only four main types of primary research that the majority of students need to know about. The following primary research methods can meet almost any research need.