Advertisement is an act of getting the public attention towards a product or business through paid announcement in broadcast, print or electronic media and advertisement essay based on analysis means that you are evaluating an advertisement in order to discuss how they are trying to sell a certain product.
Advertisement Essay Essay - Cyber Essays
As we have seen, marketing tactics such as transfer, testimonial and plain folks are commonly used in modern advertisements. In associating Credit Suisse with tennis player Federer, the ad made it seem as though that Federer was a fellow team member and a definite supporter of the financial services company. Because nothing was listed about the actual company and its services, we have to presume that the advertisements effectiveness stems solely from the association with Roger Federer. Another example of the transfer tactic was the Autonomy meaning based technology ad depicting Einstein. This one page ad utilized Einstein’s credibility and value as a genius physicist to carry over onto their own product. Finally, the Siemens plain folks ad was tailored to project the notion that the company supports blue collared American industries that are being challenged by a tough economy. Siemens’ ad also utilizes the association to the average Joe by glorifying the role of American industry workers, thus epitomizing similar values.
Advertisement Evaluation Essay - Term Papers - Ksusha888
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